E-Commerce & D2C · Meta Ads
E-Commerce Revenue Scaling
Scaled Meta E-commerce revenue to ₹50L per month with consistent 5.5x ROAS, peaking at 6x. Built and optimised full-funnel campaigns with structured creative testing and audience segmentation.
Nivedita Uchagavi, Senior Account & Digital Growth Manager
I manage multi-industry client portfolios and ₹18L+ monthly ad budgets across Meta, Google and Amazon.
Trusted by
Real Estate PortfoliosEducation InstitutionsHospitality BrandsWellness & HealthcareE-Commerce & D2CAmazon Sellers
What I do
I don't just run ads. I manage entire client portfolios end to end: strategy, campaign execution, team coordination, performance reporting, and growth planning. The result is fewer gaps, faster decisions, and campaigns that stay aligned with business goals.
- End-to-end client portfolio management across multiple industries
- Primary point of contact for strategy, performance reviews & growth planning
- Structured stakeholder communication and KPI reporting
- Long-term client retention through consistent delivery
- Meta, Google & Amazon Ads: full-funnel campaign management
- Revenue-aligned acquisition and retention strategies
- Budget pacing, bid strategy and ROAS optimisation
- ₹18L+ monthly ad budgets managed across platforms
- Amazon Sponsored Ads & DSP campaign management
- ACoS optimisation and conversion efficiency improvement
- Meta catalogue and dynamic product ads for D2C
- Scaled portfolios up to ₹17L/month with 7x ROAS
- Real Estate, Education & Wellness verticals
- Full-funnel strategies with CPL optimisation
- Reduced Real Estate CPL from ₹600 to ₹150–₹200
- Retargeting frameworks and lead nurturing journeys
- Lead and mentor a team of 10+ members
- Execution quality assurance and accountability
- Cross-functional collaboration across creative, media & analytics
- Campaign governance and process standardisation
- Performance dashboards with actionable insights
- ROI-focused reporting for stakeholders
- Data-driven decision-making frameworks
- Revenue attribution and conversion tracking
- QA across creatives, landing pages and campaign structures
- Service standards maintenance and optimisation
- Ad copy and creative strategy alignment
- Advanced performance marketing training sessions
- Case-based modules on full-funnel acquisition
- Mentoring professionals on marketing-business alignment
A bit about me
Hi, I’m Nivedita, based in Belagavi, and four-plus years into managing multi-industry client portfolios where ad budgets need to turn into revenue, qualified leads and measurable business growth.
I started at Artallur Technologies in 2021 and grew from managing single accounts to overseeing 10+ active clients across Real Estate, Education, Hospitality, Wellness, E-commerce and Amazon. The work taught me that good account management isn’t just about running campaigns: it’s about understanding the client’s business, setting the right targets, and making sure every rupee of ad spend is accountable.
What keeps me in this work is the clarity of it. Either the CPL came down, the ROAS held, and the client’s revenue grew, or it didn’t. That honesty drives better decisions: I cut what’s not working, double down on what is, and report it all in plain numbers.
I hold an MBA in Marketing & Business Strategy from JAIN (Deemed-to-be University), Bengaluru, and a BCA from Gogte College of Commerce, Belagavi.
4+, Years in account & digital growth
₹18L+, Monthly ad spend managed
6x, Peak ROAS delivered
Call today :+91 86600 11075
Email :niveditauchagavi@gmail.com
Selected work
Real accounts, real budgets, real numbers. Here’s what a few of them looked like.
Key results
Numbers from real accounts: the metrics that define the work.
10+ active client accounts managed simultaneously across six industry verticals with a team of 10+ members, maintaining service quality and client retention.
Consistent 5.5x ROAS, peaking at 6x
₹50L, Monthly e-commerce revenue scaledDelivered advanced performance marketing sessions to working professionals, designing case-based modules on full-funnel acquisition and analytics interpretation.
From ₹600 to ₹150–₹200 per lead
75%, Real estate CPL reductionTools & capabilities
The stack I manage client portfolios and run campaigns with.
Account Management
- Key Account Management
- Client Relationship Management
- Stakeholder Communication
- Portfolio Management
- Client Retention Strategy
- Growth Planning
Paid Media
- Meta Ads Manager
- Google Ads
- Amazon Sponsored Ads
- Amazon DSP
- Audience Segmentation
- Budget Pacing
- ROAS Optimisation
- Bid Strategy
E-Commerce
- Amazon Seller Central
- ACoS Optimisation
- Catalogue Ads
- Dynamic Product Ads
- D2C Scaling
- Conversion Rate Optimisation
Analytics & Reporting
- KPI Dashboards
- Performance Analysis
- ROI Reporting
- Revenue Attribution
- Data-Driven Strategy
- Conversion Tracking
Leadership
- Team Management
- Cross-Functional Collaboration
- Campaign Governance
- Quality Assurance
- Process Standardisation
- Mentorship
Industry Verticals
- Real Estate
- Education
- Hospitality
- Wellness & Healthcare
- E-Commerce
- Amazon
Where I’ve worked
Senior Account & Digital Growth Lead
Artallur Technologies India LLP (ATIL) · Belagavi, India
Manage 10+ active client accounts across Real Estate, Education, Hospitality, Wellness, E-commerce and Amazon portfolios. Oversee ₹18L+ combined monthly ad budgets across Meta, Google and Amazon platforms. Lead and mentor a team of 10+ members, delivering KPI dashboards and performance insights to stakeholders.
Digital Marketing Trainer (Part-Time)
upGrad Learning Support Centre · Remote
Delivered advanced sessions on performance marketing strategy and ROI optimisation. Designed case-based modules on full-funnel acquisition and analytics interpretation. Mentored working professionals on aligning marketing execution with business and revenue goals.
Education & certifications
Education
MBA, Marketing & Business Strategy
Jain (Deemed-to-be University), Bengaluru
Bachelor of Computer Applications (BCA)
Gogte College of Commerce, Belagavi
Certifications
- Google Ads: Search, Display, Video, Shopping, Measurement
- Meta: Media Buying Professional, Creative Strategy Professional
- Amazon Ads: Sponsored Ads & DSP Certified
Languages
English (Professional)Hindi (Fluent)Kannada (Native)
How I work
01
Understand the business goals
Before touching an ad account, I want to know what success looks like for you: revenue targets, customer acquisition cost thresholds, and the metrics that matter to your stakeholders.
02
Audit and structure
I audit existing campaigns, tracking and landing pages. Then I build a structured plan: clean account architecture, audience segmentation and KPIs aligned to your business outcomes.
03
Execute and optimise
Campaigns go live with clear governance. I test one variable at a time, cut what underperforms early, and scale what works, with my team executing to quality standards.
04
Report and grow
Regular dashboards and performance reviews with straight answers on what worked, what needs fixing, and where the next growth opportunity is. No jargon, just data.
Looking for someone to manage your ad spend, client portfolio, or performance marketing strategy? Whether you need a growth lead for your accounts or a performance marketing partner, send me a note about your business and goals.